Edinburgh uncovered

Giving tourists a true sense of place.

The challenge

Visitors to Edinburgh have a wealth of bus tours to choose from. Rabbie’s Tours was keen to go beyond the usual boilerplate guides and offer its customers some deeper insight.

Our solution

We proposed a story-based tour to offer a more satisfying experience to Rabbie’s customers. After extensive research into Edinburgh’s history and sights, we developed a detailed script.

The result

Feedback from customers on Rabbie’s convertible mini-coaches is that they love the insider’s view of the city offered by the tour commentary.

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