Search engine

Brand-building propels firm to new heights

The challenge

Former Scottish rugby international Jim Calder now leads in a different field: boutique executive search, with a focus on accountancy and legal appointments.

As it ascended into the market’s top league, the company saw a need to evolve its brand – and especially its website. Like a bespoke suit, the site needed to offer a perfect fit for business leaders.

Our solution

We took a subtle approach to advancing the Calder brand identity, improving the imagery and presentation to achieve a suitably understated effect.

In designing and building the company’s new website, we adopted a mobile-first strategy, future-proofing the site for years to come.

The result

Jim Calder Associates now benefits from an online presence that oozes quality and distinction. And the refreshed identity provides continuity across all channels – print, website, social media and correspondence – to a business confidently aiming for new heights.

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