Brand-building propels firm to new heights
Former Scottish rugby international Jim Calder now leads in a different field: boutique executive search, with a focus on accountancy and legal appointments.
As it ascended into the market’s top league, the company saw a need to evolve its brand – and especially its website. Like a bespoke suit, the site needed to offer a perfect fit for business leaders.
We took a subtle approach to advancing the Calder brand identity, improving the imagery and presentation to achieve a suitably understated effect.
In designing and building the company’s new website, we adopted a mobile-first strategy, future-proofing the site for years to come.
Jim Calder Associates now benefits from an online presence that oozes quality and distinction. And the refreshed identity provides continuity across all channels – print, website, social media and correspondence – to a business confidently aiming for new heights.