Creating a magazine from the future.
The University of Edinburgh’s Futures Institute was established to grapple with some of the most critical questions facing society. The university is eager to promote this new hub of learning and expertise, and to attract potential partners.
We recommended and devised a thought leadership magazine to act as a showcase for the institute.
Aimed squarely at the newsstands as well as the global academic community, Edinburgh Business Review would tackle everything from cryptocurrency to future tech – all from the provocative and unconventional angles of the institute’s experts.
The university embraced our ideas and creative treatments and the first edition is at planning stage.
“Excellent. A real eye grabber.”