Finding the next entrepreneurs
A challenging brief.
As Scotland’s largest company creation programme for the university sector, Converge act as a springboard to success, providing academic innovators with the skills, guidance, funding, and network they need to turn their big ideas into commercial reality. They chose Intrinsic to redesign their graphic materials which they felt were too dark and moody and didn’t project the best and truest reflection of the sector they were shining within.
Crucial to a step change was the look and feel of the photography – increased brightness, smiles, colour, props and the injection of joy. It was important to capture the energy of the individuals and showcase that drive and zest. For impactful presentation we art directed the photoshoot to truly capture the spirit of Converge. It’s all about people and their energy.
The stunning images were then applied to newly designed posters, videos, leaflets, brochures, ads, e-comms and a website – a diverse range of items with a rock solid continuity that shone wherever they were placed. The materials were simply un-ignorable in a year in which the pandemic cast a very dark shadow. Entrepreneurial spirit however, can never dimmed.