FOCUSSED ON PERFORMANCE.
In Scots gaelic Solasta means ‘luminous’ or ‘shining’. Louise Finlayson’s Solasta has a philosophy which is all about illuminating inner strength and giving clients the tools to create positive momentum. As she launched her business one of Louise’s main challenges was to create a brand that mirrored the inspirational skills and talents which she possesses.
We undertook an intensive consultation with Louise in order to visually encapsulate the business in a strong brand with its own distinct character. Solasta work with individuals and teams to gain deeper insight and awareness of their drivers and unique strengths, challenge unhelpful behaviours, and unlock new perspectives to maximise potential and build more effective and rewarding relationships with teammates and colleagues. Our creative approach merely sought to capture that clarity, positivity and insightfulness and present it at the forefront of Louise’s business.
We focussed, we performed, we delivered. The social media reaction to the new brand eclipsed everything we’ve posted previously. Clearly a winner!