Right on the money
FINANCE MESSAGES TO HOOK A YOUNG AUDIENCE.
Sifet (the Stewart Ivory Financial Education Trust) does magnificent work in schools, equipping young adults with skills to last a lifetime. It’s a cause we back emphatically.
However, benchmarking showed that in a field packed with well-resourced players, the long-established charity lacked recognition.
To rebuild a brand with impact, we knew we had to start with the target audience. We ran a series of workshops in schools, getting candid suggestions from young people on how best to connect.
We used our findings to develop a visual identity that puts young people at the centre, with direct, inspiring messages.
This eye-catching new visual identity now features in Sifet’s learning resources and marketing collateral, and will soon lead the transformation of its website too.