Wings to fly
SAY ‘HALO’ TO A BRAND NEW IDENTITY.

 

THE CHALLENGE

Gabriel Investment Syndicate is an entrepreneurial led group of private angel investors who provide initial ‘seed funding’ to start-up, or early stage ventures operating in a range of sectors such as technology and biopolymer. Gabriel, alongside leading co-investment and strategic partners proudly support both Scottish and broader UK early stage venture ecosystems. Intrinsic was invited to redesign and refresh their brand, from the logo through to the website and stationery.

OUR SOLUTION
Intrinsic immediately introduced a significantly more contemporary approach to every aspect of the brand. We introduced an icon and gave the logo a ‘lock up’ which demanded attention and projected Gabriel into a crowded sector with a visual aplomb and panache that many angel investors would perhaps shy away from. Gabriel owns it’s space and sells itself with style. The website took a huge step forward in presenting Gabriel as dynamic and progressive business.

THE RESULT
Gabriel impressively stood out in an often grey suited market, a brand with a new sense of visibility and confidence. The visual presentation finally married to the impactful proposition of the business lifting Gabriel to new heights.