Too cool for school
ECONOMICS WITH THE TRUTH.

 

THE CHALLENGE

Merryn Somerset Webb is the Editor in chief of UK personal finance magazine MoneyWeek, writes for the Financial Times and Saga Magazine and is a radio and television commentator on financial matters. Merryn appeared at Panmure House during the Edinburgh Festival hosting an exciting daily show. Intrinsic was asked to design the posters and we launched ourselves into the project with glee.

OUR SOLUTION
We wanted this unique show to really stand out, we wanted to reflect the colourful nature of the content and subject matter. Who says financial matters have to be safe and dull?
We chose to lead the creative with dynamic typography that grabbed and challenged the viewer, each font illustrating the profession of the Butcher, Brewer and Baker.

THE RESULT
A vibrant, immediate and contemporary poster adorned the streets and walls of of Edinburgh and Intrinsic added some much needed graphic eloquence to the festival’s onslaught of posters.